Grumpy Guts
Audio
Graphic Design ;
Branding ; Logo Design ; Typography
Continues
Description
This project aimed to create an adaptable brand for audio
production venture ‘Grumpy Guts’. As a brand new start-up the branding needed to be versatile and responsive to new ideas and an ecclectic taste.
A colourful, contemporary aesthetic permeated every aspect of the project, from the font pairing to the photography style guide, reflecting the character of the founder.
Grumpy Guts is a light-hearted brand, providing professional service while remaining approachable. This is reflected in the logotype with fun shapes reminiscent of intestines but a clean outline to retain a professional feel. The accent colours, illustration and photography guide are all designed to promote the core theme of having fun creating quality outcomes.