OMA Logo

General purpose band logo, used for social media, video intros, watermarks, stickers etc. With these use cases, the brief was initially to design lettering for ‘OMA’, however I pushed for a compromise between a legible word and an abstraction of the band’s brand. The resulting design is applicable and recognisable in a broad range of contexts, as well as evoking the letter shapes of the band name.

Some of the many iterations leading up to and experimenting with the shape-based design. The band were interested in retro-media at the time, so I took inspiration from VHS video graphics when designing these iterations. The scope for animation was considered alongside the design of the still-image logo.

I came to see the logo as a collection of shapes to be rearranged and reinterpreted rather than a strictly defined symbol. The simplicity of the logo makes it instantly recognisable in any number of applications.

Index

Design

Illustration

Projects

Circle Time
DEFCON 83
Grumpy Guts
OMA
T-Shirts

Information

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Contact
Links

jackcolesdesign@gmail.com